For Immediate Release

March 1, 2021

Toronto, ON – The women at the head of ThryvX are ready to bring their decades of corporate experience and expertise to help small and medium-sized businesses across Canada. ThryvX is excited to announce, the merging of ProcurePro Consulting and newINITIATIVES HR, effective Mar 1, 2021.

Business partners and Co-founders; Jill Button, CEO of ProcurePro Consulting and Corette Miller, CEO of newINITAITIVES HR, will merge their businesses under the ThryvX brand to offer the full breadth of services to their clients.

The newly merged company allows small and medium-sized businesses to access a truly integrated experience where they can obtain a wider range of services, beyond those currently being offered by ProcurePro and newINITIATIVES HR separately.

Under the ThryvX brand, the company will offer their combined and expanded Executive and Back Office, Virtual On-Demand Services including procurement, contract management, project management, human resource management, recruiting, employee and leadership development, marketing, content management and social media management along with a broad range of training options.

Entrepreneurs all have a story to tell, and ThryvX is ready to share those stories through their extensive network of clientele, and on their ThryvX Mastermind webinars and Podcast. This online series will share inspirational success stories, talk about issues all entrepreneurs can relate to, and offer answers to common questions.

Our own experience as entrepreneurs is what opened our eyes to the need for small and medium-sized businesses to have access to the same tools, experience, and opportunities that larger enterprises rely on. Our new combined business under the ThryvX brand is unique, offering services that small and medium business will now have access to from one company,” said Corette Miller, ThryvX COO.

“ThryvX will create a much-needed opportunity for small and medium-sized businesses to access all of the services they need to grow, from start-up to an enterprise and every stage in between. Launching ThryvX together, we can now provide expert support to the businesses that drive Canada’s economy, support our communities, and will be critical to the economic post-pandemic recovery,” Jill Button, ThryvX CEO, added. 

For more information about ThryvX visit

Media Requests:

Krysten Lammert

Sales & Marketing Coordinator

Share This